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‘Synesthesia’ is the Buzz in Brand Collaborations

Dawn Goldworm of 12.29, an olfactory branding firm, explains more in this conference.

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By: Marie Redding

Senior Editor, Rodman Media


Dawn Goldworm, co-founder/creative director of the olfactory branding firm, 12.29, says ‘synesthesia’ is the new buzz word in brand collaborations. The idea is that synesthetic design informs branding for greater holistic product creation and brand experience, Goldworm explains. 

Find out what ‘synesthesia’ means in branding today — and how companies from Nike to Cadillac and Valentino are using synesthesia as a guide for olfactive brand development.

Attend: Thursday, May 17, 3:30 p.m. – 4:30 p.m.

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